The thesis, the offer arc (install → retainer), ownership language, the language rules, and what's parked vs active. This is the document everything else must agree with.
The fresh side app, the strangler pattern, the two rules that keep it from becoming two companies — and the full repo audit mapping what already exists (Module 1 substrate ~80% built).
Fastest path to Milestone 1: chat port with identity carried whole, the chat-builds-your-data-layer loop, few-and-flawless connectors, the agent doctrine, and the monorepo-vs-fresh decision.
Three rings: the warm graph owns the first 10, one trusted-advisor referral channel fed for two years, one authority channel. Message angles in canon language, plus the three decisions only Thomas can make.
Why "beat ChatGPT head-to-head" is the wrong framing and "it already knows, and it stays right" is the winnable one. Includes the 12-task benchmark battery and the hard gates.
The same canon one-pager as a shareable PDF — for when a link isn't the right artifact.